The creation of a brand…
…Côte d’Azur France
Because over the last 150 years it has developed a lifestyle combining refinement and conviviality, because it has modernized without ever denying its past, because it gives the same warm welcome to stars and to the unknown, the Côte d’Azur enjoys a remarkable image across the whole world. From image to brand, for the regional Côte d’Azur France tourism committee it was only a short step to creating the Côte d’Azur France brand in the spring of 2018. Today, it is associated with almost twenty national and local companies whose products respect the values that have made the Côte d’Azur famous: pleasure, quality and authenticity.