About Côte d’Azur France Tourisme
Côte d’Azur France Tourisme chaired by Alexandra Borchio-Fontimp, who is also Senator of the Alpes-Maritimes, is the institutional body that manages the CÔTE d’AZUR FRANCE brand and the territorial marketing agency officially in charge of implementing the promotional strategy for the CÔTE d’AZUR FRANCE destination on both national and international markets. It is essentially composed of three sections, Offer Marketing, Content Marketing and Sales Marketing and relies on around one hundred actions each year; finally, it develops the CÔTE d’AZUR FRANCE brand and the licensing strategy for the creation of the CÔTE d’AZUR FRANCE COLLECTIONS.
