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CÔTE D'AZUR FRANCE TOURISME

Côte d’Azur France Tourisme, of which Alexandra Borchio-Fontimp is President Delegate and Senator for the Alpes-Maritimes, is the institutional body responsible for managing the CÔTE d’AZUR FRANCE brand and the territorial marketing agency officially responsible for implementing the strategy for promoting and developing the CÔTE d’AZUR FRANCE destination both nationally and internationally.

It is essentially made up of three divisions – Communication & Brand; Observation, Forecasting and Marketing of the Offer; Network Animation & Consumer Operations – and relies on around a hundred actions each year. Finally, it develops the CÔTE d’AZUR FRANCE brand and the licensing strategy for the creation of the CÔTE d’AZUR FRANCE COLLECTIONS.

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    Institutional body

    in charge of promoting and developing the Côte d'Azur

    Côte d’Azur France Tourisme works closely with all those involved in tourism, whether elected representatives, institutions or professionals, as part of a territorial marketing approach for the benefit of the whole of the Côte d’Azur.

    Thanks to its expertise and know-how, Côte d’Azur France Tourisme is actively involved in and supports the major projects undertaken by the department’s entities and territories in the fields of sport, culture, territorial protection, etc. within the framework of specific partnerships.

    It also works to maintain the balance between coastal and mountain areas through the CÔTE d’AZUR FRANCE and ALPES brands, and to boost the Destination’s constituent sectors structured by the Côte d’Azur France Clusters (sport, culture and MICE).

    Its network ofambassadors spreads a positive and dynamic image of the CÔTE d’AZUR FRANCE destination, particularly via social networks, and promotes the region’s wealth of tourist, heritage and cultural attractions.

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