Grasse, an exceptional destination for a global event
Launching Perfume Week in Grasse means returning to the very essence of perfume. Where flowers are still picked at dawn, by hand, with the same delicacy as the work of a goldsmith. Where natural materials are sublimated with passion, and where innovation embraces tradition without ever betraying it. It’s impossible to imagine an event like this anywhere else but Grasse!
Here, fields of May roses rub shoulders with tuberoses, jasmine embraces the façades in the light-flooded alleyways, and expertise is passed down like a living treasure. You can’t just visit Grasse, you have to breathe it in and feel it. With this first edition, Grasse Perfume Week has established itself as an unprecedented sensory celebration – an invitation to experience perfume differently, as a pure emotion, an art in its own right, an inner journey.
